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Essentially, anyone involved in marketing in 2021 faces the ever-evolving digital industry of MarTech. There is an ever-increasing demand for marketing automation software and strategies that offer an all-in-one solution.
These software organize leads and build brand loyalty through predictive analytics and incredibly accurate CX strategies. The most requested services are email and SMS marketing automation, inbox deliverability, advanced analytics, reporting and audience building, all while providing exceptional customer service.
There is a brand that is filling all the gaps in the market and taking the automation world by storm.
Entrepreneur Ross Andrew Paquette is the Founder, President, CEO and Brain of Maropost, an intelligent software company designed to deliver an unparalleled marketing automation and e-commerce experience. Maropost has been hailed as North America’s fastest growing platform in its industry.
Not only is Maropost the only unified customer engagement platform in the world, it is internally focused. “Your success is our success.” Maropost is quoted: “We are a seeded company, so we can only focus on satisfying our customers, not external investors. We focus on building partnerships with our customers and creating value instead of treating them as a number.
The fact that Maropost is 100% started makes it one of the most unique brands and assets in 2021. Ross has built a truly exceptional business at Maropost, delivering consistent hyper-growth. One of their goals is to prove that you don’t need investors if your product performs better than any other product on the market.
Developed in 2011 and based in Canada, it is the fastest growing SaaS startup in the country. From a sole proprietorship in an apartment to an international enterprise, Maropost has experienced an almost unbelievable five-year revenue growth of 7,855%… Almost unbelievable. Provide a 360 degree view of each customer’s touchpoints and communications.
Maropost has been on Deloitte’s Technology Fast 500 list for several years in a row for its progress in helping B2C companies grow their revenue and overall performance.
Powerfully effective, this ecosystem phenomenon is selling massively throughout the US market and growing globally faster than any of its competitors ever did. Why? Proven success through increased revenue, improved customer relationships, and a powerful, easy-to-use tool. It offers invaluable efficiency. More than 10,000 now trust Maropost, including Mercedes-Benz, Hard Rock, BioTrust, the New York Post, Haymarket Media and Shop.com.
Ross says, “I would like Maropost to be known as a global organization with a range of products. I would like his legacy to focus on our goodwill and care, as well as our innovation and our unique history. I would also like part of our legacy to show other entrepreneurs that you don’t need financing to build a successful business.
The MarTech industry in North America and the UK is worth around $65.9 billion. The global market size is $121 billion and growing. According to Chiefmartec, “Global MarTech spending has jumped another more than 20% in the past year as brands continue to seek competitive advantage and greater efficiency in the digital economy. To put this into context, MarTech spending has nearly doubled in just two years in more developed markets such as North America and the UK.
Having recently acquired a company in Australia, Maropost has also announced the opening of an office in Sweden, paving the way for Maropost’s expansion into the EU market.
According to Paquette, Maropost’s main strategy to break into the EU market is to: “Hire a talented customer management team that will allow us to service the European market and connect appropriately with our European customer base.
“Thanks to this acquisition and the merged capabilities of Maropost and Neto, we will be able to support companies that want to grow quickly by managing all aspects of their business – e-commerce, marketing, automation: from a single platform, increasing efficiency at scale,” adds Paquette.
Maropost dominates the e-commerce market with the cutting-edge and branding strategy they provide to their customers and they show no signs of slowing down.