Three digital marketing tools that use machine learning

Machine learning is a buzzword these days.

Everyone writes about its future and how quickly it will take over our lives, but few articles give concrete examples of what it does.

This list is a quick way to suggest an actionable implementation of machine learning in digital marketing by listing a few simple (and, more importantly, affordable) tools that currently use machine learning.

What is Machine Learning?

Simply put, machine learning is teaching a machine to self-learn and adapt based on the data it has access to analyze.

In digital marketing, machine learning combines data sources, predicts campaign results, and automates tasks, including email marketing automation.

Here are three tools that make it easy to add machine learning to your digital marketing strategy.

WebCEO

WebCEO is an SEO suite that offers many tools to create a search engine optimization strategy for your site. Its Content Assistant tool uses machine learning to:

  • Consolidate various data sources
  • Create SEO recommendations and prioritize them based on estimated impact:
Image: KnowTechie

Machine learning allows the platform to combine and make sense of loads of data, so you don’t have to do it manually. WebCEO offers a free trial so you can play with it right away.

Namify

Finding a domain name requires hours and days of research and brainstorming. But if you apply machine learning, it may take a few minutes.

Namify is a brand name generator that uses machine learning to suggest domain names based on your keyword and niche.

Instead of adding other words or prefixes to your keyword, this generator focuses on brand names that trigger important niche associations.

name machine learning
Image: KnowTechie

For example, when someone searches for the word fashion, they come up with suggestions such as Glamify, Style Hub, Fab Lab, etc. Similarly, someone looking for tech company name suggestions will see options like Code Hub, Tech yard, etc.

Namify uses machine learning to understand what the user is looking for and suggests business names that make sense. Namify is free, so you can test it out right away.

text optimizer

Content research and brainstorming are two of the most creative tasks in digital marketing. And yet, machine learning can also help here.

text optimizer is an advanced semantic analysis tool that offers you to look beyond keyword matching and encourages you to optimize search intent by including related concepts and entities.

Additionally, the tool uses machine learning to suggest the most relevant sentence structures, making your writing process much more manageable:

text editor
Image: KnowTechie

The tool allows you to identify what your target audience expects to read on a topic.

Text Optimizer offers a free trial so you can run it right away for a few of your keywords.

Machine learning and digital marketing

The future of machine learning is one of the hottest but most complex topics in data and analytics. Overall, machine learning presents an opportunity for the marketing industry.

Machine learning is fundamentally changing strategic marketing from eliminating the need for employees to perform mechanical tasks to advanced data analytics.

The demand for machine learning marketing solutions will result in the growing popularity of machine learning-as-a-service (MLaaS) platforms. Some see this as the future of the SaaS business model as we know it.

It embeds machine learning into any business without investing in in-house technology.

Machine learning facilitates personalization, allowing you to personalize your messages based on your previous interactions with the site.

project manager laptop desk
Image: StackSocial

Additionally, it powers conversational marketing enabling businesses to provide 24/7 support through chatbots and conversational forms.

Machine learning will improve product search and discovery by introducing more advanced emotion detection, facial, voice and visual recognition.

Ultimately, machine learning will power advanced IoT analytics and allow all fragmented data from various devices to be combined to uncover hidden patterns and create individual customer profiles.

Moreover, it will implement advanced personalized experiences in which the end user will not have to do anything but consume the product. Machine learning is the future of digital marketing.

Conclusion

One of the big challenges most businesses face when selecting the right software is determining the right tool for their existing workflow.

The best approach is not to introduce anything too drastic, which might confuse your employees.

Remember that you are integrating a tool to facilitate the work of your team and improve productivity; nothing too complex to understand will help you there.

Also, go for something that offers ultimate flexibility and is easy to use and intuitive, as well as being reasonably priced.

Do you have any thoughts on this? Let us know below in the comments or forward the discussion to our Twitter Where Facebook.

Editors recommendations:

Ann Smarty is Head of Brand and Community at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Ann has been in internet marketing for 10 years. She is the former editor of Search Engine Journal and has contributed to major search and social blogs, including Small Biz Trends and Mashable.