Training program to help vulnerable young women target digital marketing roles

SINGAPORE – Von Xin Yee, 17, dropped out of school in February this year to take a break because she felt too stressed about her studies at the Institute of Technical Education.

Xin Yee was uncertain about her future until she received a call from her social worker encouraging her to join the My Beautiful Life @ Hatch program.

The program was launched by social enterprise Hatch in partnership with the charity Beautiful People on May 9 this year to provide digital and design skills training to young women who may be school dropouts, at-risk or socially challenged. of low-income families.

Xin Yee is one of 14 young women in the program’s first class, with the occasion being marked at a ceremony held at Bold at Work studio in Jurong East on Thursday (July 28).

She said: “This program was a second chance for me to study. I am glad my social worker referred me to this program as it is a better use of my time than doing nothing. I have always been interested in social media marketing and now I have the skills to take it a step further.”

The program is supported by the Infocomm Media Development Authority’s Digital for Life Fund, established by President Halimah Yacob. She was the guest of honor at the event.

Hatch’s Managing Director, Victor Zhu, said at the ceremony, “We learned from social workers that many young people from disadvantaged backgrounds think they will never be able to get a job in digital marketing. We realized that there was a void of aspiration that we could help to fill.

“Young people are motivated no matter where they come from. We need to make sure that as long as they have an aspiration, there is a path for them to follow.”

Program participants undergo digital marketing training Tuesday through Friday for 10 weeks, where they learn skills such as copywriting, blogging, and user experience design. They are then attached for three months to small businesses or Hatch’s media agency, Hatch Mediahouse, in digital marketing roles.

Another graduate, Nur Sadiqah Bibi, 19, who dropped out of school due to family issues in February 2021, said, “After hearing a guest share with Women @ Google through this program, I feel inspired to pursue a career in the digital field. I don’t know yet where I’m going for my internship but I feel ready to tackle it.”

At the end of the graduation ceremony, Mrs. Halimah wrote words of encouragement on a piece of paper which was framed and presented to the graduating class.

She wrote: “I encourage you to use your skills and knowledge to empower others and have a positive impact on society.”