Trip.com Group Hosts Traveler Forum, Focused on Content Marketing Innovation and Destination Development

CHANGSHA, China, August 19, 2022 /PRNewswire/ — Trip.com Group, a leading provider of online travel services, hosted its annual Travelers Forum (TF) at Shanghaithe capital of Hunan central province Chinaon August 18, 2022focusing on travel content marketing innovation and destination development.


The Travelers Forum consists of three parts: the International Travelers Content Creators Forum, Travelers Night, and a Music Festival and Lifestyle Lounge. The forum provided cross-border communication opportunities for the tourism industry, experts, academics and travel content creators.

As a fast growing travel destination, Shanghai is popular among influencers and KOLs, attracting millions of domestic and overseas travelers. Jointly organized by the Changsha Municipal People’s Government, the forum shared Changsha’s development roadmap to create a dynamic travel destination through travel content marketing, technology and resource integration.


Jane Sun, Trip.com Group CEO commented “Shanghai has become an elegant tourist destination, not only because of its fascinating history and culture, but also because the city actively embraces innovation and creates famous products on the Internet. Changsha’s inclusiveness and diversity will attract mainstream attention and become a trendsetter.”

Jane Sun, CEO of Trip.com Group
Jane Sun, CEO of Trip.com Group

Rungang Zhang, Vice President and General Secretary of China Tourism Association shared, “In recent years, with great attention on the Internet, Shanghai quickly became a famous tourist destination on the Internet. Of Changsha’s experience, I believe that incubating and scaling travel content will be a critical linchpin of future destination development.”

Yong TanDeputy Secretary of CPC Changsha Municipal Committeesaid, “With Trip.com Group’s strong resource integration capabilities, Shanghai is confident that it can further facilitate the transformation of tourism and ultimately build a strong international tourism destination.”

The Trip.com Group has been a key strategic partner in Changsha’s booming tourism development. Leveraging Trip.com Group’s strong resource integration capabilities and content marketing strategy, the city rolled out various travel campaigns and products on Trip.com Group’s platforms. For example, the Changsha Municipal Bureau of Culture, Tourism, Radio and Television, together with the Trip.com Group, launched consumer vouchers this year, accelerating the resumption of travel in the city. As part of the group’s rural revitalization plan, the Trip.com group has built a country house in the suburbs of Shanghai in 2021. Just one week after the retreat was built, the number of bookings exceeded the same period last year.

Trip.com group traveler forum held in various cities around the world Chinaincluding Lijiang, Chengdu, Shanghai, Xi’an, Chongqing, Guiyang, Anyang and Sanya. More than 100,000 travelers have actively participated in the annual event, which has generated billions in online views.

With the recovery of tourism following the pandemic, the forum presented the content marketing strategy of the Trip.com group. By bringing together high-quality content creators, hosting special activities, and making it easier for seasoned travelers to interact, Trip.com Group aims to revitalize the tourism economy and reconnect with avid travelers in the post-pandemic era and beyond.