Use Revue for Twitter Content Marketing

On Monday, April 25, 2022, Twitter’s board announced that it had accepted a $44 billion offer to buy Elon Musk. The deal has drawn significant attention to the social media platform, giving content marketers a reason to try Twitter’s editorial newsletter service, “Revue.”

Opportunities with Revue

Twitter bought Revue in early 2021 and now allows anyone with a Twitter account to create an editorial newsletter.

The basic advantage of this service is that Twitter will help promote the newsletter directly on the user’s Twitter profile. For example, creator Jay Clouse shares his Creative Companion newsletter on his profile, exposing him to over 14,000 subscribers.

Creator Jay Clouse promotes his newsletter directly on his Twitter profile.

Let’s say a business or creator has developed a strong following on Twitter. In this case, he can transfer these subscribers to a mailing list via a subscription to the Revue newsletter.

Content Marketing

Marketers might find the Review feature a great way to attract and engage potential customers.

The service can bring a lot of traffic to the marketer’s website and provide measurable social media marketing ROI.

Here is a scenario.

Imagine you have a DTC brand selling workout equipment. Your products are kettlebells, exercise weights and dumbbells. Over the past two years, your business has garnered a significant number of Twitter followers, so you’re launching a “Fitness this week” editorial newsletter using Revue.

You promote the newsletter on your company’s Twitter profile, and soon a few thousand people have signed up.

You then send subscribers a fitness and nutrition tips newsletter related to your blog and featured products each week.

Revue is free to use, and with Zapier’s handy automation, you can add subscribers to your regular email marketing service.

Revue also provides editorial, and ActiveCampaign, Klaviyo, Mailchimp, ConvertKit, or MailUp offer comprehensive email marketing options.

Commitment of creators

Content creators, the engine of the creator economy, can also use Revue.

Again, the main benefit is the ability to promote newsletter subscriptions directly to a Twitter profile. But for creators, there is also the possibility of selling a paid newsletter.

In this scenario, the creator restricts access to some or all of the newsletter deliveries, asking subscribers to pay for premium content. Revue takes a share and handles payment processing. The premium option is similar to other newsletter services, such as Substack.

Additionally, a creator could use Revue to directly expand their audience, promote products or courses, or market to other channels.

Configure Review

Let’s see how to create a Revue account.

Screenshot of the Revue homepage.

Create a Revue account with an existing Twitter profile.

While it’s possible to sign up with an email address, using an existing Twitter profile is simple.

Screenshot of subscription to the Revue via Twitter.

Create a Revue newsletter with your Twitter account.

You will need to authorize Revue like any other app login. Interestingly, although Twitter purchased and integrated Revue, it uses its normal app authorization process.

Screenshot of Twitter permission prompt for Revue.

Allow Revue in the Twitter app.

Next, you’ll create a profile and name your newsletter. This process usually takes less than five minutes.

Screenshot of Review profile configuration.

Setting up Revue is quick and easy.

Then Revue will drop you right into its simple online editor.

The editor allows you to pull content from Twitter, Facebook, Medium or an RSS feed. You can also embed links or videos.

Example of content added to a Revue newsletter.

The Revue editor makes it very easy to add content, including videos.

Users can make minor styling changes in the account settings section. However, the goal of Revue is to create editorial newsletters with very few customization options.

Relate

When it comes to customization and functionality, Revue isn’t a full-fledged replacement for email marketing at the time of writing. For example, there was no form of email automation. Therefore, you will want to connect Revue to your main messaging tool.

For most marketers and creators, the main goal will be to share subscribers with an email marketing platform. Login should add subscribers to your email marketing tool when someone signs up through Revue and remove anyone who unsubscribes.

Image of available email integrations for Revue.

Revue offers several email integrations.

It is worth mentioning that connecting to Zapier will require a Revue API key. This key should be at the bottom of the Integrations page in a Revue account, but it may also be necessary to request the key via chat.

While it might be tempting to bypass Revue altogether and add subscribers to an email service provider, consider using Revue to add people to a list.

Promote newsletter

Now for the best part. Add the newsletter signup form to a Twitter profile. In Review, click on the profile picture in the top right, select “Account Settings”, then “Integrations”. Find the Twitter integration and click “Settings”.

The settings link allows you to configure a given Revue integration. In this case, it will give you access to the Twitter settings.

Click the checkbox and save. Just like that, your Twitter profile is ready to promote your newsletter.

Screenshot of settings for adding Revue to a Twitter profile.

Activating the newsletter on your Twitter profile is easy.

It will take about five minutes for the newsletter signup form to appear on the associated Twitter profile.

For Twitter users, the subscription process takes two clicks. The email address associated with an individual’s Twitter account is the address submitted to Revue as a follower.