UTS Re-Skilling Women to re-enter the workforce in digital marketing roles

Calling all women looking for a “career recovery” or willing to return to work after a career break! Applications are now open for an innovative new digital marketing program designed to help women and caregivers build professional know-how, confidence and connections as they re-enter the workforce.

Applications are now open for an innovative new digital marketing program designed to help women and caregivers build professional know-how, confidence and connections as they re-enter the workforce.

Calling all women looking for a “career recovery” or willing to return to work after a career break!

The UTS Futures Academy and the National Careers Institute are helping 25 women participate in a new digital marketing program specifically designed to help women looking to return to work after time off for family responsibilities.

Applications are now open for the UTS Women’s Career Confidence: Reemployment Pathway Program, a seven-month program aimed at helping women re-enter the workforce with the latest digital marketing skills.

The program connects participants with award-winning digital marketing agencies, seasoned industry experts, and career and development coaches, as well as leading academics in the marketing discipline from UTS Business School.

“We know there are fantastic opportunities for women in this space and a critical shortage of qualified marketers, with one in ten digital marketing positions going unfilled,” says Natalia Nikolova, Director of Future UTS Academy (main picture).

“This program aims to provide women with the professional know-how, confidence and connections to (re-enter) the industry.”

Not only is the Australian digital marketing industry currently facing a 10% vacancy rate, but data shows that there is also a significant gender disparity in the industry, with nearly 75% of management and 90% of digital marketing technical positions held by men, according to the IAB Australia Digital Advertising Talent Review 2021.

“Retraining to help women get back to work while addressing talent shortages and gender diversity gaps in today’s transforming digital economy is a win-win situation for our community. as well as for the industry,” says UTS Business School Marketing Scholar Dr. Geetanjali Saluja. “This is a pioneering initiative to help women re-enter the labor market.”

The program has also partnered with leading industry agencies including Right Management, IAB Australia, Indago Digital, In Marketing We Trust and Nibble Digital.

“Digital marketing professionals are one of the most in-demand talent categories. It’s an area that offers a range of opportunities for people who are strategic, creative, organized and analytical,” says Gai Le Roy, CEO from IAB Australia.

“As this industry changes so rapidly, IAB Australia is pleased to support a program that provides top-notch training for women who may have taken career hiatus for a variety of reasons, as well as providing the industry with fabulous new talent. equipped with up-to-date skills.”

Applications are now open for sponsored places in the program, which begins in early August and includes a series of workshops held from September to February 2023.

The program is open to women located anywhere in New South Wales, who have taken time off from paid employment for care work. To help support participants, the program also provides a subsidized care allowance for the duration of any on-campus workshops held at UTS.

Applications close July 29, 2022. For program details, eligibility, and to apply, visit womenscareerconfidence.com.au