Venture Capital Firm Announces $1 Million Investment in Local Marketing Automation Company MXTR | Business

Houston, TX. – A $1 million preferred partner investment led by Golden Section Ventures (GSV) has been secured to drive expansion of the already significant growth of a Williamsport company.

MXTR, headquartered at 1000 Commerce Park Dr., Williamsport, is the leader in marketing automation solutions for businesses with franchise and dealer networks. The company’s solutions drive results by managing syndicated leads and coordinating marketing efforts across popular brands and locations.

“The MXTR team are experts in their field. They know this problem well and solve it quickly. Rapid customer adoption is proof of their knowledge and appreciation of the unique issues facing multi-site organizations in the field. franchise and manufacturing,” said Dougal Cameron, general partner at GSV.

GSV is a Houston-based investment fund specializing in early-stage B2B software companies at the inflection point of expansion.

“We are proud of our entire team, the product that has been built, and the positive impact the MXTR platform delivers to our customers,” said Mickey Locey, President and Co-Founder of MXTR. “Now, with GSV’s investment, we are well positioned to accelerate growth and continue the vision Joe and I have for the business.”

“The alignment with GSV is extremely exciting,” said MXTR co-founder Joe Mauro. “The GSV team brings its expertise and experience in building SaaS B2B businesses. This relationship is going to mean great things for our employees and customers.”

Adam Day, General Partner of GSV, highlighted his enthusiasm for partnering with creative founders who have lived experience on behalf of their clients. “There’s no replacement for that kind of background,” he said.

“Joe Mauro and Mickey Locey are exactly the kind of founders we’re looking for,” Day continued. “We are confident that this team will continue to deliver success for its customers, its team and its industry.”

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