Vercom, a cloud communications platform (CPaaS – “communications platform as a service”) has acquired marketing automation startup MailerLite – based in Lithuania – for $90 million. MailerLite only accepted private, non-institutional funding.
MailerLite says it has 1.4 million users and subsidiary products MailerSend and MailerCheck.
The $90 million+ merger gives MailerLite and Vercom a more global footprint. Vercom hopes to compete with companies like Twilio and Sinch.
Krzysztof Szyszka, CEO of Vercom, said in a statement:
The acquisition of MailerLite opens up whole new growth opportunities ahead of us. This means not only a rapid increase in the scale of operations, but also a strong entry into a world market fourteen times larger. It will also provide us with the potential for further dynamic organic growth in the years to come. With momentum, we join global CPaaS players, such as Twilio and Sinch. This is an important step in the development of the company.
Ignas Rubežius, CEO of MailerLite said:
Today, people expect a seamless brand experience across all channels, and MailerLite is dedicated to helping businesses unify their marketing communications. We are excited to leverage Vercom’s expertise in omnichannel communication, which will allow MailerLite to offer its customers more exciting features such as SMS and Push notification capabilities that integrate with email marketing. E-mail.
By 2025, the CPaaS market is expected to reach US$21.7 billion. As businesses increasingly migrate to the cloud and adopt custom engagement apps, this market is expected to grow in the future.
MailerLite primarily operates in the United States and Western Europe.