What is Digital Marketing? This is a question that many might ask based on the trends of the past few years as well as the steady increase in the number of internet users in our modern times. The world is now more connected than ever, and it even shows in our daily habits and shopping activities. With all that has changed, it’s easy to feel left behind as some concepts may seem too intimidating or complex to understand. But it is possible to know enough about digital marketing to be aware of its potential impact.
Digital marketing refers to marketing campaigns that appear digitally, such as on a computer, phone, tablet, or other similar devices. In other words, digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Why is digital marketing important?
While it can be easy to overlook the importance of digital communication channels in favor of other more traditional forms of communication, one should be aware of the growing importance of digital channels. Globally, there are 5 billion internet users worldwide in April 2022 alone.
Digital marketing has the advantage of low initial costs, which makes it profitable as a marketing technique for small businesses.
Types of digital marketing
Search Engine Optimization
SEO or search engine optimization is just one type of digital marketing that exists, and it basically involves making web pages more appealing to search engines. SEO is very important because the higher your page ranks on search engine results pages, the more likely people are to visit your website and the more likely you are to make sales.
There are several different contributing factors to consider in order to achieve the highest possible ranking on a search engine results page. Some of these factors include content quality, level of user engagement, mobile friendliness, and the number and quality of inbound links. Additionally, there are back-end components of the website such as URL structure, load times, and broken links. Improving SEO can help search engines better navigate and crawl your website.
One of the key elements of an optimized page is good content. Accordingly, SEO is a major factor in content marketing, which is a strategy based on distributing relevant and valuable content to the target audience. The goal of content marketing is to attract leads in order to convert them into customers, in the form of written materials such as blog posts, e-books, newsletters, video or audio transcripts, white papers and infographics.
Social Media Marketing
Social media marketing involves driving traffic and building brand awareness by engaging people in online discussions. Direct purchases are not necessarily a goal in a social media marketing strategy, many brands use social media simply to create user engagement rather than focusing on acquiring leads and new customers.
To create an effective social media marketing strategy, it is essential to follow best practices, such as creating high-quality content, responding professionally to comments and questions, creating a posting schedule on social media, posting at the right time, hiring social media managers and knowing your audience and what social media channels they are on.