Let’s be honest, every business wants to have a good relationship with their customers in order to strengthen their partnership and sales. But building those relationships can take forever if you stick to the usual marketing strategy.
Marketing automation is a way to make things easier and faster. Marketing automation is using software to simplify your work.
Many digital marketers have repetitive tasks that require effort and time. Common tasks include sending emails, posting to social platforms, and even creating campaign ads. Most of them say they do it to have a personal encounter with their customers, but that doesn’t mean they can’t be made more efficient and approachable.
Why do marketers prefer automation?
Marketers use automation for a variety of reasons:
• It can reduce work: One of the common reasons marketers choose automation is to do less work overall. Why opt for manual labor when automation is convenient and involves less hassle? You can contact your customers with one click. You can advertise a business, set up an automated welcome note, or respond whenever and wherever you are.
• This avoids human errors: Mistakes are inevitable, but computers can help. Learning marketing automation might not seem very easy, but once you get the hang of it, it can help make your life easier.
• Client satisfaction: Often, customers don’t want to buy products that are hard to find, have complicated features, or aren’t user-friendly. The automation allows them to buy with one click on their mobile device. From there, you can easily verify them and monitor their consumption of your products and services.
Marketing Automation Use Cases
• Lead Scoring: With Marketplace Automation, you can easily determine who your target customers are – the ones most worth your time and attention. Lead scoring helps you determine the wants and needs of those customers. This then gives you an idea of what needs improvement as you grow your brand.
• Email and SMS: Most people take their cell phone with them everywhere, so it’s in your best interest to take advantage of it. With digital marketing, you can reach them wherever they are in the world. You can also send them invitation codes, promotions and vouchers.
• Social media strategy: With so many collective hours spent on social media, there are few better ways to advertise a business. You can easily attract target customers and invite them to buy your product or service. You can also take advantage of automated publishing. Simply plan your caption, graphic design, links, message and hashtag. This way your message will be delivered even if you are not online or have no internet connection. This helps ensure that your posts are consistent and your customers are in the know.
• Automated chats: You can send an automated response to a potential customer interested in your product. You can integrate this chat feature into your website and even target people who are visiting the site for the first time.
Disadvantages of Marketing Automation
• It can be costly: Automation starts with technology. For this reason, small business owners tend to opt for manual labor instead of paying the upfront costs associated with automation.
• It’s often complex for beginners: getting started can be a challenge, especially if you’re not familiar with how digital automation works. So before diving in, do your research.
Whether or not you choose marketing automation, you need to remember that working with your business should be your number one priority. Using marketing automation without proper knowledge can directly impact your business and your customers. But once you’ve done your research, you can combine technology and hard work to succeed.