Why Marketing Automation is Critical to Your Success

According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1].

As a B2B marketer, you work with large amounts of data to run campaigns across multiple channels. You create personalized communications with valuable information to turn prospects into qualified leads who are more likely to convert into sales.

So you probably know the pain of having to hack into different systems to do all of this. You need a system to find and target your audience, one to run your campaign, one to analyze results, one to pass leads to sales, and maybe even a few more.

Marketing automation can help though.

With it, you can use one system for all your marketing tasks. Marketing automation also streamlines your processes to reduce costs, improve productivity and increase efficiency.

Invesp found that marketing automation leads to a 14.2% increase in sales productivity and a 12.2% reduction in marketing overhead [2].

Read this guide for a comprehensive overview of:

  • The impact that marketing automation can have, its different types and benefits
  • How to Build a Foundational Strategy to Get the Most Out of Marketing Automation
  • Five Steps to Start Running Successful Automated Campaigns

[1] . “Forrester Data: Marketing Automation Technology Forecast, 2017-2023 (Global),
Forrester, accessed August 12, 2021 (customer login required)

[2] . “The Rise of Marketing Automation – Stats and Trends [Infographic]”,
Invesp, accessed August 9, 2021

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About the Author

Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce and services. Oracle Advertising and Customer Experience (CX) is a suite of connected applications that goes beyond traditional CRM to help you build and maintain lasting relationships with your customers. Build a complete view of every interaction and every customer, no matter how and when they interact. Empower your entire business to deliver exceptional customer experiences, from acquisition to retention and beyond.