Why Your Content Marketing Needs to Be Trending to Succeed

Building new economies in the entertainment world, NuWave is no stranger to the success that comes with the following trends. They have transformed the way entertainment artists market their work. With celebrity clients, big brand deals, and hundreds of thousands of conversions, NuWave’s content marketing strategy highlights the importance of trends in the modern era. Their new venture is a blockchain-based strategy that helps creators in the entertainment industry distribute their content and grow their audience.

While driving trends may seem like a transient business model, in the digital age it really isn’t. Instead, NuWave has proven that taking advantage of trends can help create a loyal customer base that feels much more reliable. Just ask any TikTok star.

Here are two tips from the NuWave leadership team on implementing a trend-based system into your content marketing strategy.

Take advantage of new technological and commercial resources

There’s no shame in automation, modernization or delegation: you can use them to your advantage. NuWave leaders spend much of their time learning and understanding new technologies and systems that they might use in their businesses, whether that means learning a new social platform or computer software. This is especially important in content marketing, as new platforms provide new opportunities for entrepreneurs to reach their ideal customers. For example, if you were hesitant to try TikTok at first, you might regret it now – TikTok is now the 7th most used platform.

Every content marketer and entrepreneur needs to take the time to understand new platforms and emerging technologies in order to keep up to date with the latest trends and stay on top of things.

Don’t put all your eggs in one basket, try new methods

It’s imperative for content marketers to follow trends in order to understand what consumers want, but that doesn’t necessarily mean you have to use the same platforms or resources that everyone else uses. Content marketing goes beyond posting on social media. This can mean products or collaborations, or even interactive exhibits. NuWave has experimented with various trends to generate ROI for its customers.

A unique campaign involved hiring muralists to design artwork around the world that would draw attention to NuWave’s entertainment industry client and the late rapper XXXTENTACION. The campaign was a resounding success and was inspired by the trend of social media users visiting, photographing and sharing murals they see around the world.

Understanding and experimenting with trends is imperative if you want your content marketing campaigns to succeed. You don’t know how to take the first step? Start with the social media platforms you know. Explore top social apps to see how other brands in your industry interact with their followers, then try them out for yourself. Staying engaged online is the best way to understand what people expect from businesses, and it can inspire you to try something new.