Dalia Ganz has joined Warner Records as Senior Vice President of Digital Marketing. In his new role, Ganz will work closely with various departments within the company as well as its streaming partners to create and execute engaging, fan-centric online experiences and campaigns for the vast roster of… label artists. She reports to Warner Records Co-President and COO Tom Corson and is based at the label’s headquarters in Los Angeles. Ganz comes to Warner Records after seventeen years with The Walt Disney Company, where she most recently served as Vice President, Social Media, Digital Marketing and Synergy for Freeform, leading the network’s award-winning social media-focused campaigns. youth.
“Dalia is a widely respected expert and bold innovator in the digital space who knows how to adapt to an ever-changing landscape and isn’t afraid to break the mold to try something new,” Corson said. “She will bring a fresh perspective to our marketing strategy and help us deliver unique and memorable campaigns that amplify the voices of our artists and resonate with fans.”
Ganz added, “I have long admired Warner Records and the artist-centric approach they take to developing long-term careers. As the digital world continues to evolve at incredible speed, there are endless opportunities to connect fans with their favorite artists in ways that were once unimaginable. I look forward to working alongside the brilliant team at Warner to explore what is possible. Thanks to Tom and Aaron (Bay-Schuck) for this exciting opportunity.
After spending her entire career with the Walt Disney Company, Ganz rose from a marketing assistant to her final role as vice president. During her time with Disney’s Freeform, Ganz oversaw all social media initiatives for the network, as well as leading synergy and partnership marketing with internal and external companies. Ganz has been instrumental in driving Freeform’s social media strategy, including developing several innovative campaigns that have resulted in record levels of social conversation and industry awards. Ganz led the award-winning Pretty Little Liars social media campaign and created newsworthy campaigns for series and network highlights including 25 Days of Christmas, Shadowhunters, The Bold Type, grow-ish and Cruel Summer. .
Ganz was named among Variety’s New Hollywood Leaders; 40 Brand Innovators under 40; and Disney’s Game Changers lists. She holds a Bachelor of Arts from Johns Hopkins University.