Zoho unveils a platform to improve the effectiveness of digital marketing strategies

By Modupe Gbadeyanka

A new marketing platform, Zoho Marketing Plus, designed to improve the effectiveness of organizations’ digital marketing strategies has been introduced by Zoho Corporation.

According to the global technology leader, this application will consolidate marketing activities across the ideation, creation, execution, management and measurement of campaigns, giving stakeholders across the marketing organization a view unique and shared critical information for improved collaboration and results.

This will give marketers a better understanding of customer preferences and behaviors so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.

CMOs require their teams to leverage technology solutions that capture customer information in ways that add value to both business and customers. Through automation and business intelligence, the platform syncs engagement data to help marketing teams better understand customers, make more informed decisions, and ultimately improve results, growth and income.

Zoho Marketing Plus has a wide range of built-in features aimed at helping digital marketers achieve better results through simplified processes, closer collaboration, shared assets, and consistent data.

“Consumers and digital marketing continue to evolve at lightning speed, and marketers are struggling to keep up. It is becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data and ROI said MEA President at Zoho, Hyther Nizam.

“Data complexity and large-scale personalization only increases the pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion resulting from multiple siled solutions, Zoho Marketing Plus maximizes productivity and teamwork, allowing marketers to stay agile and collaborative as customer needs change.

“When marketers aren’t bogged down by operations, they can deliver creative campaigns that foster meaningful brand-customer relationships,” Nizam added.

The unified platform has been found to enable marketing teams to create continuous and consistent experiences for end customers and deliver more personalized journeys through improved collaboration, streamlined marketing project management, creative unified platform of digital brand assets, strong marketing automation capabilities, omnichannel engagement, and supported integrations. , and accurate, real-time measurement.